Enterprising stars heading to London

When you are set a challenge by the Chief Executive of the Premier League you have to make sure you are at your enterprising best and that’s what four of our students have just demonstrated. In front of judges, guests and fellow competitors team Riverside Social presented their solution to the 2015/16 Premier League Challenge.

In partnership with Sports Relief, the challenge asked students to develop a fully costed proposal to increase the amount of time fans spend at the football stadium on a match day. The proposal had to include full financial projections and clearly show how the football club could get a return on their investment.

After receiving great praise at the local ground of the competition and being chosen to represent Middlesbrough Football Club in the regional semi-finals, the team travelled to Newcastle Football Club to compete with the other North East teams.

Their idea is Riverside Social – a fan centered approach to combining fun, football and friends by the Riverside. Fans requested a more social environment and the team created an innovative solution which impressed the judges.

The competition was impressive and the team had to show determination, motivation and resilience to ensure they were prepared for the final pitch of the day.

The team will now compete in the finals of the competition in March, aiming to be crowned winners of the challenge.

Before the final in London on Wednesday 9 March 2016 the team will be working hard to perfect their pitch and write their full business plan. We hope you join us in wishing the team good luck for the final.

Photos: Middlesbrough Football Club and Premier League Communities